How Three Chains Make and Market Plant-Based Pizzas
- Plant-based proteins are less an of-the-moment trend and more a long-term shift in Americans’ eating habits, including pizza lovers.
- The owner of Caliente Pizza & Draft House, for example, decided he could attract Pittsburgh’s many vegans by crafting menu items just for them.
Related: Get all the latest news on vegan pizza products at PMQ’s sister site, PizzaVegan.com.
By Tracy Morin
Plant-based sales are positively blooming, and by now, they’re less an of-the-moment trend and more a long-term shift in Americans’ eating habits. If you’re thinking of adding some plant-based proteins to the menu, take notes from these three brands that have incorporated them in thoughtful ways—and reaped hordes of new customers in the process.